What’s in a name?
Whether you call it criticism or the slightly more sanitised “feedback”, giving someone the news that you are not happy with their performance has the potential to anger and demotivate them.
Criticism is a necessary part of improving and although people know that when talking about criticism, the story is usually different when they are actually receiving it. They usually just defend themselves against the information.
‘Soft skills for real results’ focuses on ways to deliver criticism such that people actually accept the information and are inspired to perform better in the future. These soft skills quickly yield real results.