High value decisions.
Persuading someone to spend a lot of money or make a big change or commitment isn’t easy. If it is easy then you are probably not demanding enough and you could be striking a better deal.
The techniques that work best for big deals and long-term commitments are different to the usual persuasion techniques of “It is really great, you should buy/do it”. Developing the long-term relationships and trust that big commitments require is a marathon not a sprint. Even small problems can derail the whole process.
RTTA’s ‘soft skills for real results’ commitment is to sustainable techniques that work over the long term. This is not a quick fix. This is a commitment to the future.